This was a small project by Gerry Mckay. He wanted to see what would happen if he brings Adidas and Facebook together. Gerry Mckay decided to come up with his own design. And this was the end result.
It’s attractive in a way that you can let people see what social network you belong to.
It’s inspiring that Grry Mckay decided to combine a sport brand + social network = social network shoes.
Future Potential: It makes it fun for Facebook users to co create there own shoes, and add there name on it and maybe even more info. In a way to wear who they are.