You can buy a t-shirt at HOT103 (call for big orders!) for $20, with all proceeds to the Canadian Red Cross‘s Japanese earthquake relief efforts. People who scan your shirt will be able to make a mobile donation directly to the Red Cross.
It’s attractive because it brings awareness to all of us. Makes you want to wear it to show your support. It’s a different way to donate money, which makes it attractive to people.
Combining mobile technology with a good cause is inspiring.
Future potential: It brings interaction between people and there mobile devices. In this case it’s beneficial, to raise money for a good cause. Makes people aware of the potential of QR.